As you customize the newly redesigned results page to match your site’s brand, we thought it’d be good to highlight some of our favorite tips.

Display Overview Home > Admin Center > YourSite > Manage Display > Display Overview

Shorter display names look best for the faceted search and related sites. Try to keep names under 15 characters.

  • has multiple faceted topics, and a related site for Spanish.

Fonts & Colors Home > Admin Center > YourSite > Manage Display > Fonts & Colors

Use a background color on the header, page body, or both. For best results, use different colors for the header and body.

  • Your background doesn’t have to be a strong color. A light gray can provide subtle definition as seen on
  • A good, strong color for the search button can go a long way, as seen on
  • Especially buttons with a contrasting accent color like on TreasuryDirect.

Image Assets Home > Admin Center > YourSite > Manage Display > Image Assets

A logo that has both the seal and agency name can provide a stronger identity than a seal only or a name only.

The addition of a name can also give the same seal two very different identities.

Align your logo so its alignment is consistent with your website.

  • has a left-aligned logo on both of its pages. Home > Admin Center > YourSite > Manage Display > Header & Footer

Use the footer to add navigation and required links.

  • The Department of Justice is using this option.
  • It’s also possible to add an email address to the footer or header by using within the URL as has done for its option to email the USPTO Webmaster.