Posts tagged clicks

Key for Search Module Codes and Names

Search.gov Home > Admin Center > YourSite > Analytics

We call several different indexes when serving search results, and we present results from each of these indexes in a separate module. Each module loads when there are relevant search results to display. Each module has a code, and you’ll see these codes in the Download Details csv files available through the Queries or Clicks pages of the Admin Center analytics section.

This page lists all the module codes and their full names.

Code Module Name
AIDOC      Collections
AWEB Web Results Only (Azure)
BBG Best Bets: Graphics
BOOS Best Bets: Text
BSPEL Spelling Suggestions (Bing/Google)
BWEB Web Results (Bing)
DECOR Value-added Links for SEC Filings
FRDOC Federal Register Documents
GWEB Web Results (Google)
I14Y Web Results (Search.gov via i14y)
IMAG Image Results (Bing)
JOBS Jobs
LOVER Spelling Overrides (Search.gov)
MEDL Health Topics
NEWS RSS Feeds
NIMAG Image Results (MRSS)
OASIS Image Results (Search.gov)
OSPEL Spelling Suggestions (Search.gov Images)
OVER Spelling Overrides (Bing/Google)
QRTD Routed Queries
SPEL Spelling Suggestions (Search.gov)
SREL Related Searches
TWEET Tweets (Twitter)
VIDS Video Results (YouTube)

Analyzing Your Site's Clicks

Search.gov Home > Admin Center > YourSite > Analytics > Clicks

The Clicks page shows what searchers clicked on from your search results pages, and the number of times each of those items was clicked during the selected date range. The current month is shown by default, and the date can be adjusted using the date selectors at the top of the page and re-generating the report.

You can also toggle between filtered and unfiltered views of the data by clicking on the filter icon () in the top navigation bar. The filtered data represent our best effort to show you real searches performed by your site’s visitors. The unfiltered data include nearly all searches and clicks. Only known spiders (such as Bingbot and Googlebot) are excluded.

Data are available in the Admin Center from the past 13 months.

Reading the Report Table

Top URLs Clicked

The top 1,000 most clicked-on URLs from your results page for the selected time period, with the most popular first.

Download Details

You can download the raw click logs for any URL in the list. The CSV (comma separated values) file has one line for each time this URL was clicked. Details avialable include:

  • Date and Time of the click,
  • Query: The query they ran before clicking the search result,
  • Position: Where in the results page was the result they clicked, e.g. 5 means the searcher clicked the fifth result in the list,
  • Request: The clicked URL (It is embedded in the request URL. Look for the text following ‘u=’.) and its position on the page,
  • Referrer: The webpage the person was on when they ran the search, this column also includes the query,
  • Vertical and Modules: The modules loaded in response to the query (Our Module Codes tip provides a key of the codes and names.),
  • Device, Browser, and OS: The kind of device and browser they were using, and
  • Country Code and Region: Where the user was, physically. We use the ISO-2 alpha standard for country codes and ISO 3166-2 codes for country subdivisions.

# of Clicks

Select a hyperlinked number in the # of Clicks column to view the queries that led to the clicks for that URL (the Queries leading to a Click report).

If you then click on a number in the # of Clicks column for a query on the Queries leading to a Click page, you will see all the URLs that were clicked on from that query’s results pages (the Clicks from a Query report). This is the same report you see when you follow a # of Clicks link from the Queries page.

You can loop through or drill down into this list for any set of clicks and queries.


Did you know? The Monthly Report gives a bird’s-eye view of the number of queries and clicks each month. The Site Overview provides a snapshot of what has been happening on your site today.

Analyzing Your Monthly Reports

Search.gov Home > Admin Center > YourSite > Analytics > Monthly Reports

The monthly report gives a bird’s-eye view of the number of queries and clicks each month.

Data are shown for the present month-to-date by default. You can change the time period by selecting a different month or year and re-generating the report.

You can also toggle between filtered and unfiltered views of the data by clicking on the filter icon () in the top navigation bar. The filtered data represent our best effort to show you real searches performed by your site’s visitors. The unfiltered data include nearly all searches and clicks. Only known spiders (such as Bingbot and Googlebot) are excluded.

Monthly Usage Stats

Data for the total number of queries and clicks. Use this report to find and analyze the so-called short head (External link) of your most popular search queries and clicks, which are typically the same as your site’s top tasks.

Queries with No Results

A list of queries that returned no results. Sometimes, searchers look for information on the wrong website or use different words than what are used on the page, and so they get no results. Use this list of Queries with No Results to help searchers get to the information they’re looking for. You can set up Best Bets, or a Routed Query. You can also customize the No Results message displayed on your results page.

Impressions and Clicks by Module

Detailed data for the total number of impressions and clicks and your clickthru rate (CTR) are presented for each “module” on the search results page. We also provide the average CTR across all Search.gov customers so you can see how your rate compares to the average rate. The data in the table is sorted in descending order from the most to least number of clicks.

Use this report to inform which modules you opt to display.

Download Top Queries

View a detailed report of the number of times searchers have input specific terms and phrases by clicking on the CSV (comma-separated values) link to download the list as a text file. Once you’ve downloaded the CSV file, you can easily import it into Excel (External link) or another speadsheet program to analyze the data.

Read Understanding Your Users’ Needs By Analyzing Search Terms for tips on how to create a semi-automated report for analyzing the data in this CSV file on a regular basis.

Definitions

All data presented on this page (and other pages in the Admin Center) are IP-deduped to exclude bots and other noise in an attempt to accurately represent searchers’ intent on your site. Some definitions follow.

Queries: Number of times a search query (that is, a word or string of words) was entered in the search box by a unique searcher.

Clicks. Number of times a searcher clicked on one of your pages within the search results for a particular query.

Impressions: Number of times a module is displayed, whether it is clicked on or not. Not all modules are displayed for all queries. Each time a module is displayed it is counted as one impression.

Clickthru Rate (CTR): The rate (expressed in a percentage) at which searchers click on a module. This rate is calculated by dividing the total number of clicks by the total number of impressions. CTR is useful to measure the performance of specific campaigns, such as Best Bets for seasonal events.

Raw count: Total number of times the query was submitted. The raw count is provided in the downloadable CSV files only.

IP-deduped count: Total number of times the query was submitted by any one IP address. This excludes bots and other traffic that send in a query multiple times from one IP address. It is often a more accurate representation of “real,” human traffic.


Did you know? On the first of each month, we email you a report with data on the previous month’s queries, clicks, and top search terms.

Did you know? The Site Overview provides a snapshot of what has been happening on your site in the past day or so.